How To Easily Create A Stellar Information Product
Have you ever been “sold” on a product by the sales page, only to find the actual content within the product was rubbish?
Yeah, me too.
I think it’s safe to assume many, many people in this business over deliver on their promise, but then under deliver on their content. It’s the reason I dislike a lot of marketers in this business. I’ll get into that another day.
I’m going to show you a quick sure-fire way to create an information product that delivers on it’s promise.
I recommend you use this template each time you create an information product. If you’re not creating your own Info products, this may be a very good time to start. All that’s needed is a 15 – 20 page report that solves “one” specific problem.
Anyway, let’s get into this…
Start off your product by telling your reader
– What the product is
– What’s the purpose of the product
– Why you created it
– Who it’s for
That’s what your introduction should cover. A paragraph (4 – 5 lines) for each section will suffice.
After you finish your Introduction you then tell them
– What the product is going to cover
– What it will do for them
– Why it’s Important they consume the Information
Again, a couple of paragraphs will suffice.
Why they need to learn this:
– What the benefits will be if they know this information
– What they’ll be able to achieve knowing this Information
– Why that’s a good thing and how it will change their life
– What they will be able to avoid (slicing the golf ball/freedom from economic control etc)
It’s important to paint a picture in your readers mind with this section. Don’t assume they will already see the big picture. Conjure up a vivid image. For example: If it’s a Golf product that helps them hit the ball longer, cleaner and with greater accuracy. Give them an image of standing on the Golf course with their buddies and looking at their faces as they out-hit them with their newly formed skills.
What it is:
– Give them a summary of what the lesson/technique is.
– Give them examples of it in action.
– Give them the main concept behind what you’re teaching.
Why it works:
– Tell them why it works
– What the principals behind the concept are.
– How you found the idea. Who found it.
– Give evidence of it working, either from personal use or from someone else who uses the concept successfully.
How to do it:
– How to implement the strategy/concept.
– What action steps do they need to follow.
This will likely be the most expanded section of your product. Make sure to simplify it as much as possible.
What are the sticking points:
– What are the most common problems they will face when implementing it.
– Is there “one” specific step they should focus their efforts on.
– What else do they need to know in order to scale it up and succeed at it in a big way.
You’re winding down the product now after going through the whole strategy previously. This is a very important section. Most people don’t take action because they create obstacles in their minds before they even begin taking action. Address these obstacles and they’ll be much more inclined to move forward.
What are the emotional outcomes:
– What great things will happen in their life if they take action with it.
– How will their family and partners life be affected if they succeed (if applicable)
– How will they feel once they start seeing results.
– How will they know when they’ve effectively made it work.
Do not assume your reader already knows the emotional benefits of implementing your strategy.
What happens if they don’t use it:
– What will their life be like if they don’t implement what you teach.
– How will their life be affected.
– How will their family, partner’s life be affected (if applicable)
– How will it make them feel.
Most people just don’t take action. So, after you give them the emotional benefits of succeeding with your product, tell them the consequences if they don’t take action.
How scalable is this:
– How can they use this strategy/concept in another way.
– How can they adapt the concept to other aspects of their life/work.
– Where else can they use this concept.
If your product can be adapted to other aspects of their life, make sure to tell them what they are. We want to give them every possible reason to take action.
Where to get started first:
– What’s the first step they need to make.
– What’s the very first thing they need to do once they finish reading/watching.
I’m sure you’ll agree that most often it can be difficult to know exactly where to start. This is your product, so you know better than anyone where to begin. Tell them.
– Paint the bigger picture for them again.
– Give them the motivation to take action
– Conjure up feeling of empowerment.
That’s basically the structure of creating an information product that kicks ass. Your product need not be a long drawn out one either. If it’s a report for example, you can cover most of these sections in a few short paragraphs for each. Just expand on the most important section, which will obviously be the one that teaches the main strategy.
Creating Information products is a lot easier than many try to make out. It’s not. It’s easy if you have a basic structure in place, which is just one of the many lessons I teach inside my new video training course, coming soon.
Have a great day.
Declan “putting the pieces together” O’ Flaherty
P.S…This is just a fraction of the cool stuff I cover in my new course, Digital Profit Classroom. Over 7 hours of content teaching you how to be successful Internet marketer.