Discrediting The Guru Style Squeeze Pages
It’s no surprise the vast majority of squeeze pages we land on these days are… well… bloody awful. Let me explain: Every squeeze page I seem to land on gives absolutely no upfront value.
You’ve seen this many times I’m sure. I have to opt-in to that persons email list in order to find out what I’m signing up for. Am I the only sane person who sees a major problem here?
I’ll give you a scenario to bring this point home.
Let’s say I land on a squeeze page with a headline that reads…
“How To Add 1000 Responsive Email Subscribers To Your List Over The Next 30 Days”
OK, not the most imaginative headline, but that’s not the problem. The problem is, I have to bloody sign up to see what this strategy is all about because these asshole marketers haven’t given me that information. I fucking hate this kind of blind marketing – and people are starting to cop on to this.
So, I sign up to this persons email list t learn this amazing strategy that’s gonna get me 1000 responsive subscribers in 30 days. But, and here’s the big fat fucking BUT — I find out after signing up that this particular strategy revolves around creating Flakebook fan pages.
Well, my friend, I don’t do fan pages. For one, I don’t sell women’s clothes, shoes or jewelery.
For two, I haven’t the time to sit there all day answering questions on a social platform to people who have no fucking intention of buying my products.
And three, it’s a fucking retard way to make money when you could cut out the middleman (FB) completely and just send traffic directly to your squeeze page.
I’ve been tricked. I signed up for nothing. Now, what do you think happens when I land on another squeeze page that tells me to sign up for a way to make $5k a month, but gives me no inclination as to how I’m going to achieve that? I can tell you off the bat that, I aint fucking giving up my “primary” email address that’s for damn sure. I’ll give my secondary one instead.
And… that is one f the main reasons people are not opening your email messages. It’s not because they couldn’t be bothered. It’s not because your subject lines suck (although that can be a problem) it’s because your emails are laying inside your subscribers secondary email account.
Bottom line: If you have a squeeze page with a backdrop image of a tropical island… and… a headline with a couple lines of text… and that’s all! well, don’t be surprised if your open rates are fucking awful.
Fact is, people don’t know what they’re signing up for. And after a short while they realize that giving away their primary email address on a squeeze page that tries to “blindly” opt them in, without giving them even a hint of what that offer is really about, is just fucking moronic.
You’ve been warned 🙂